Sorry but, your logo is not your brand. Hate to break it to you when you thought you had it all sorted.

I recently had a chat with a client I’ve worked with on several projects. She’s collaborating with another agency to refresh the visual identity of one of her brands and reached out for my thoughts on where the logo development was heading.

Of course, I was more than happy to take a look! She mentioned she wasn’t completely sold on the logo. As we dug deeper, it became clear she was trying to pack an entire brand into just one element – the logo.

When people hear "highly sensitive person" (HSP), they often picture someone who's hard to give feedback to or requires others to tread carefully around them. But being highly sensitive isn’t about weakness. It’s about experiencing the world with extraordinary depth, empathy, and awareness, a trait I’ve come to value deeply in both life and business.

Designing your own marketing materials? DIY design can be a great way to save money and take control of your brand’s visuals. But let’s face it—without some basic design knowledge, it’s easy to make mistakes that can hold your graphics back from looking polished and professional.

Here’s a rundown of the most common DIY design pitfalls I’ve seen, and more importantly, how you can fix them.

Link Transport initially thought they had saved money by outsourcing their logo design. But when it came time to put their brand to use, they discovered the limitations of their cheap logo. Not only was it difficult to resize without losing quality, but it was also virtually invisible on dark backgrounds. This was a major problem for a transport company with dark uniforms!