People glance.
They judge.
They eliminate - fast!

To be taken seriously in a crowded market, you can’t afford to risk your entire brand’s reputation with DIY or cheap logo design. Your visual identity is the first impression potential clients have, and it's crucial to make it count.

Logo design & visual identities that build trust

Your brand isn’t just a logo or a colour palette - it’s the impression you leave on your audience.

It’s what people say about you when you’re not in the room. You can’t control what they think, but you can shape their perception through a strong, strategic visual identity.

That’s where I come in.

I’m Teagan, a Melbourne-based freelance graphic designer, and I help businesses create logos and visual identities that don’t just look good - they attract and build trust.

So, what is a brand… Really?

A brand isn’t what you say it is - it’s what your customers believe it to be. It’s the gut feeling people have when they see your business, hear your name, or interact with your products and services. Every touchpoint, from your website to your packaging, contributes to this perception.

Your visual identity - your logo, colours, fonts, and design style, is the foundation of how you present yourself to the world. It creates recognition, builds credibility, and influences how people feel about your brand. A strong, cohesive identity makes you memorable and helps ensure that when customers think of your industry, they think of you.

The power of a strong visual identity

Your visual identity is SSOOO much more than just looking good. It’s a business tool that communicates who you are and what you stand for. Here’s why it matters:

First Impressions Matter
Your audience forms an opinion about your business in seconds. A polished, professional brand identity instantly builds trust and credibility.
Recognition & Consistency
A strong identity makes your brand easily recognisable across all platforms - whether online, in print, or in person.
Emotional Connection
The right design elements evoke feelings that align with your brand’s personality, helping you attract and retain the right customers.
Competitive Edge
In a crowded market, a strategic visual identity sets you apart from competitors and positions you as the go-to choice.

The hidden cost of DIY logo design

If spending as little as $50 - $200 on one of your brand’s MOST IMPORTANT assets feels wrong - IT IS!

Think DIY design is saving you money? It could be costing you more than you realise.

Lost Time
Hours spent tweaking a Canva template is time you could invest in growing your business.
Inconsistency
DIY branding often lacks cohesion, leading to a scattered, unprofessional look.
Lack of Strategy
A great logo isn’t just about looking good, it needs to be designed with your audience, industry, and long-term goals in mind.
Rebranding Costs
Many DIY logos don’t stand the test of time, leading to expensive rebranding efforts down the road.

Investing in a professionally designed visual identity from the start ensures you build a strong foundation that lasts.

I'm so ready!

More than just a logo

Your logo is important, but it’s only one part of a larger system that makes up your visual identity.

A complete visual identity includes:

Logo & Logo Variations
When you invest in a comprehensive logo design package, you receive a suite of brand elements that ensure your visual identity is versatile and impactful across all platforms. This includes primary secondary and logo mark. You’ll receive the logo designs in multiple file formats, including JPG, PNG (with transparent backgrounds), and scalable vector files, to ensure they can be used effectively across all digital and print media.
Brand Guidelines
A style guide is a document that defines your brand’s visual identity, including logo usage, colours, and fonts. It ensures consistency across all platforms, helping your brand appear professional and cohesive while building trust and recognition.

By creating a cohesive identity, you ensure every interaction with your brand feels intentional and reinforces the message you want to communicate.

Why work with me?

There are plenty of designers out there, so why choose me?

6+ years of experience crafting brand-aligned logos and visual identities

A strategic approach not just pretty designs, but assets that work

Fast, reliable, and stress-free design solutions tailored to your needs

I believe good design isn’t just about looking nice - it’s about helping your business succeed. When you invest in professional logo design, you’re investing in credibility, consistency, and customer trust.

A few examples of my work

New List ItemChloe Elliot Content Strategy | Logo and Branding

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Every1 Counts | Logo Design

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Stix Restaurant & Bar | Logo Design

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Heavenly Saunas | Retainer Client

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The Dirty Mac | Logo and Website Design
Link Transport Group | Logo and Branding

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The process

Onboarding

I’ll send an invoice for a 20% deposit and a questionnaire to gather insights about your brand’s goals and target audience. This step sets a clear foundation for the design process.

Creative Direction

I’ll develop a brand strategy and creative direction presentation, including mood board options. This stage defines a design direction that resonates with your audience.

Design

You’ll receive two logo and brand concepts based on the mood boards. The presentation will include your logo mocked up in real life, bringing the vision to life.

Design Revisions

Provide feedback on the initial concepts. I offer two rounds of revisions to refine the design, ensuring it aligns perfectly with your vision.

Package and Send Files

After approval, I’ll create a style guide and package the logo files for delivery. This ensures consistency across all marketing materials, completing your logo design successfully.

Testimonials

“Teagan provides incredible service. Nothing is too difficult and her ability to turn around complex briefs into simple, beautiful designs - in often very tight timeframes - is outstanding. Love working with Teagan!”

— Merryn Callaghan |Strategic Communications

“Teagan’s work is professional and timely which makes it easier for our team to focus on the message and not so much the visual, the project work she has supported us with ensures we are getting the right message to our customers / partners and team through presentations and training documents. Thanks.”

— Matt Rice | Manager

“If you want a creative, cutting edge graphic consultant - who is super fun to work with and gets things to you before you even say - 'when can I get that done?' - you need to engage Teagan Rosa”.

— Anna Millers | Business Development | Project Management | Presenter

“Teagan is wonderful to work with, very creative, patient, innovative. I knew the message I wanted to get across but was unable to graphically portray the intent through my own means. I was referred to Teagan through a mutual colleague, and I must say her designs are now a real buzz and talk office. Teagan is in high demand and I can see why now. Teagan’s work talks for itself and is in high demand amongst my colleagues, due your self a favour and get in contact with Teagan today !”

- Lee Pedersen Senior Executive | Supply Chain & Logistics | MBA | Operations

Ready to stop cringing every time you look at your logo?

If you’re tired of a boring logo that doesn’t reflect your brand, let’s change that. A professionally designed visual identity helps you attract the right clients, build trust, and make a lasting impression.

Contact me today, and let’s create a brand that actually works!