Logo before logo refresh and branding
A common issue I see among small businesses and start ups. They have a logo created for a very small price, which I get, when you’re just starting out, $50 for a logo seems to tick the box at a great price!
Alternatively, they jump on Canva and knock something up DIY. Again a great first option, right? But..... here’s where things start to go sideways.
When it comes time to print the logo on uniforms or banners the supplier asks for a vector file. The response? “What’s a vector file?”
This is where Link Transport found themselves a few months back.
They soon realised their logo couldn’t be resized without losing quality, and worse—it was invisible on dark backgrounds. Not exactly ideal for a transport company with dark uniforms!
They also had no brand style guide to ensure consistency across all their marketing materials. Without guidelines for things like colour, logo usage, and typography, they were stuck.
Link Transport Group | Logo and Branding
So what did we do to resolve the dilemma?
After an in-depth consultation, we discovered that their brand personality didn’t align with their existing logo. We revamped the design by introducing a bold mustard yellow, adding warmth and approachability to their visual identity. This complemented their existing navy, which continued to represent trust, reliability, and professionalism — core values of the brand.
To ensure flexibility across all platforms, we also developed a complete logo suite in various colour ways and orientations, making their brand adaptable for any scenario while maintaining consistency and contrast.
Now, they have a consistent brand identity that works across everything—from websites to uniforms, and beyond.
