I get it - picking the right logo designer can feel overwhelming. There’s a huge price range, from $50 Fiverr logos to high-end agency work that costs thousands. But here’s the thing: a cheap logo can end up costing you way more in the long run. A weak design can make your brand look unprofessional, confuse your audience, or worse - force you to rebrand later, which is a whole other headache (and expense).

So, how do you choose the right designer? Here’s what to consider before making your decision.

BONUS - I’ve included a handy list of questions for you to copy and paste at the end of this blog post!

The Design Process: Strategy Matters

A logo isn’t just a pretty icon - it’s a crucial piece of your brand identity. A solid designer will take the time to understand your brand’s personality, audience, and industry before jumping into design.

When talking to potential designers, ask:

Do they start with research and discovery? (A good designer will dig into your brand and competitors.)
Do they explain their design choices? (Your logo should be more than just “cool”—it should be intentional.)
Do they provide brand guidelines? (So you can keep things looking professional and consistent.)

Does the Logo Include Different Variations?

A strong brand isn’t just a single logo slapped on everything. Your designer should provide multiple variations to make sure your logo works in different contexts. Take a look below at the different logo variations I created for Chloe Elliot.

Here’s what that looks like:

Primary Logo: Your full logo, used for most branding materials.
Secondary Logo: A simplified version for smaller spaces.
Logo Mark (Icon): A standalone symbol that works for social media profiles, favicons, and more.

Having these variations means your brand stays flexible and professional across all platforms.

Are Brand Guidelines included?

A great logo is just the beginning- keeping your brand consistent is what makes it truly powerful. That’s where brand guidelines come in.

Brand guidelines are essentially a rulebook for how your logo and branding should be used. They ensure that whether you’re designing a website, printing business cards, or posting on social media, everything stays cohesive and professional.

A solid set of brand guidelines typically includes:

Logo usage rules – When to use the primary, secondary, and icon versions of your logo.
Colour palette – Your official brand colours with exact codes (HEX, RGB, CMYK) to maintain consistency.
Typography – The fonts your brand uses for headlines, body text, and marketing materials.
Spacing & sizing – Minimum size requirements and proper logo placement to keep it legible and polished.
Do’s & Don’ts – Examples of correct and incorrect logo usage to avoid distortion or misrepresentation.

Without brand guidelines, your branding can quickly become inconsistent, which weakens recognition and trust. A professional designer should provide at least a basic guide to help you maintain a strong and unified brand identity across all platforms.

File Types & Deliverables

This is super important! Trust me, you don’t want to end up with just a low res PNG that gets blurry when resized. Your designer should provide vector files - these are essential for scaling your logo without losing quality. You’re going to need these for printing signage, creating uniforms etc.

Look for:

Vector files (.AI, .EPS, .SVG) – These can be resized infinitely without losing quality.
High-resolution PNGs and JPGs – For digital use.
Black and white versions – For flexible branding across different backgrounds.

If your designer isn’t providing vector files, that’s a red flag.

Revisions: How Many Are Included?

Logo and branding are essential to your brand’s identity! You want to feel confident that both you (and, more importantly, your audience) love your logo and visual identity. Before committing, be sure to ask:

How many revision rounds are included?
What’s their process for feedback?
Are extra revisions charged separately?

Some designers offer unlimited revisions, which can sometimes indicate a lack of confidence in their process. Others provide a structured approach with a set number of revisions, ensuring thoughtful, strategic changes. Make sure you understand what’s included so there are no surprises!

Testimonials & Reviews

Nothing beats hearing from real clients. Before you hire a designer, check their testimonials or reviews. Look for feedback on:

Communication – Are they easy to work with?
Process – Do they listen and incorporate feedback well?
Results – Are clients happy with their final logo and overall brand experience?

Bonus tip: If they have repeat clients, that’s a great sign that they’re reliable and deliver great work!

Questions to Ask a Potential Designer

Here’s a quick list of questions to ask when shopping around for a logo designer:

Can you walk me through your design process?
How many logo concepts will I receive?
How many revision rounds are included?
What file formats will I get?
Do you provide brand guidelines?
Have you worked with businesses in my industry before?
Can you share testimonials or case studies?
How do you ensure the logo aligns with my business goals?
What’s your timeline for delivery?
What happens if I need additional revisions or adjustments later?

Final Thoughts: Invest in a Logo That Lasts

A logo is more than just a design - it’s the foundation of your brand. Investing in a well-thought-out logo now can save you from costly rebrands and design headaches down the track.

Looking for a designer who ticks all the boxes? Let’s chat about creating a logo and visual identity that truly represents your brand.

I’d love to answer all these questions for you!

Get in touch and I’ll send you my logo and visual identity design packages!

Get in touch!

Choosing the Perfect Logo Designer: Questions to ask!