Strategic Design for Multi-Channel Campaigns

Bringing bold flavors to the BBQ! I worked on a multi-channel marketing campaign that combined print, digital, and social media to engage food lovers and drive awareness of mushrooms as the perfect BBQ ingredient.

The Campaign

This project featured a collaboration between the Australian Mushroom Growers Association and CheatMeats, with a focus on tactile and digital engagement:

• BBQ Recipe Concertina Card: A visually appealing, in-store print piece featuring easy, flavor-packed mushroom BBQ recipes.

• Social Media Giveaway: A campaign to win a Weber Q BBQ, designed to boost engagement and encourage social sharing.

• Digital Content & Mockups: I created promotional mockups showcasing the recipe cards in action, along with assets to support social media and a recipe eBook.

The Value I Added

By blending strategic design with compelling visuals, I ensured the campaign had a strong presence across multiple touchpoints. The print design offered shoppers an engaging, high-quality piece to take home, while the digital assets reinforced brand messaging and increased reach.

This project is a great example of how thoughtful design and targeted marketing can work together to drive consumer action and brand awareness.

Looking to elevate your next campaign? Let’s chat!